ONLINE BUSINESS AND THE RECESSION-WHY INVESTORS SHOULD TAKE NOTE

Despite a booming labor market and significant corporate growth, the U.S economy is

experiencing the beginnings of a recession unlike several others in recent history. Interest rates

are the highest we’ve seen in 20 years, the global supply chain is a mess (have you tried

ordering furniture or buying a car recently?), and prices are higher than ever with inflation –it

seems counterintuitive that consumer spending is so high amongst all this uncertainty, but it is.

In a time where many businesses are preparing for layoffs and cutbacks, online business is

finding continued opportunities for growth.

How do we know this? Well, let’s look at the U.S. GDP, which accounts for almost 25%

of the global economy. In Q1 of this year, the GDP was down -1.6% (not great). In the very next

quarter, the rate of decline was up to -.6%. While we’re still in the negatives, we’re trending in

the right direction – in large part, thanks to consumer spending.

WHY ONLINE BUSINESS & WHY NOW?

In recessionary times, some businesses can be forced to reduce or eliminate certain

product lines or services based on decreased margins or lack of sales. This situation can hold

true in the online business marketplace as well. This leaves great opportunity for stronger, wellestablished

online businesses to expand their existing customer base and multiply returns.

While the stock market plummets, the lack of competition in online business allows these

companies to obtain a larger market share and produce even greater ROI for potential

investors.

Another benefit of investing in online business is that they don’t operate in the same

manner as traditional businesses. Many online businesses, such as Amazon KDP, or SAAS

businesses are not burdened with traditional supply chain constraints, allowing operators to

bypass several of the burdens that can impact their bottom line. This combination of low

overhead and high margins further divides online and standard businesses. Online business

operators have access to a worldwide market that can produce revenue around the clock,

making their business (and their investors) money while they sleep! Things like geographic

location and store hours become irrelevant and a quality product is the only thing that matters.

ENTER EF CAPITAL

Okay, you’ve made it this far. Lets say you’re sold on online business investing but aren’t

sure the best way to get started. The freedom of having a passive income stream with high

annual returns sounds intriguing, but maybe you lack the ecommerce knowledge and expertise

to know what would make a good investment or even how to get started. EF Capital eliminates

that worry. With completely passive investments managed by professional portfolio managers,

you can ensure your investment is in safe hands. We have the #1 largest curated marketplace in

the world for online business with top-tier portfolio managers who know their stuff. Beyond

that, investors can track portfolio managers performance to further determine if a particular

investment opportunity is right for them.

One of the major risks for investors within a recession is that certain industries can

experience fluctuations. Having a well-diversified portfolio can mitigate significant risks by

reducing single points of failure. EF Capital aims to maximize our investors returns by adhering

to these principles. Our fractional ownership model sets up every investor with the greatest

likelihood for success. With a sales volume of over $400M+ and a track record that speaks for

itself, it’s safe to say our investors agree.

The best part of investing with EF Capital is that it is a completely passive income opportunity.

This “hands free” approach lets investors sit back and collect their returns. Financial

correspondence will arrive to investors by a 3rd party accounting firm, who has direct access to

the monetization’s and bank accounts. Portfolio managers add their commentary, as well as

their strategies for the coming quarter. Investors are always in the loop and informed on the

most up-to-date information on sales performance and other key data points.

HOW DO I GET STARTED?

EF Capital is the perfect platform for any accredited investor who may want the exposure to

online businesses but may not have the time or skill set. Or perhaps you are an entrepreneur

with the tool and knowledge but are looking for passive returns and to diversify your online

portfolio. Whatever the case may be, EF Capital is the premier marketplace for online investing.

If you are interested in making an investment with EF Capital and joining our exclusive

community of investors, you can fill out our investor form here.

(Blog written October 2022)